Local advertising is alive and kicking, especially in the form of Facebook Advertising. Problem is most local businesses are completely lost and have no idea where to begin when it comes to Facebook Marketing (sound familiar). The fact of the matter is it doesn’t cost you a dime to set up a Facebook page for your business…

So why are so many local businesses missing out on an opportunity to grow their business for free? Well, for the most part it’s due to a lack of knowledge and understanding of how to properly leverage this social media giant to actually grow a local business.

This is a BIG problem because Facebook has become an extremely lucrative marketing platform for businesses of all sizes for several reasons including:

1. Facebook is the most trafficked site on the Internet. In November 2010, CNN officially reported this monumental take-over of Internet Giant, Google.

2. Facebook users spend more money online than anyone else on the Internet. People who spend the most time on Facebook also spend the most money online, according to ComScore.

So how do you get in on the action?

Well, the first 2 steps are to create and customize your Facebook Business Page. Like everything else you put out on the web, be sure to appeal to your target market. A Facebook Fan Page will provide your local business more flexibility in your online marketing efforts by creating your own website inside of Facebook.

Local Pulse Marketing can help your local business with any the following Facebook Marketing Services:

• Custom iFrame Pages – Build as many custom pages inside your Facebook Business Page

• Custom ‘Like Us’ Landing Pages — shows up for the Facebook users who have not ‘Liked’ your business page yet. This marketing piece encourages these particular Facebook Business Page Visitors to ‘Like’ your page so you can build a targeted list of followers on Facebook.

• Reveal Tabs – an effective strategy that entices people to ‘Like’ your page in order to receive something of value in return (the ‘value’ part is very important for this strategy to be a success).

• Custom Tower Images — a custom profile image that shows up on every one of your pages inside your Facebook Business Page

• Applications & Integrations — integrate your business YouTube channel, your business Twitter account, your business blog, and much more into your Facebook Business Page

• Facebook Ad Network (paid strategy) — drive targeted prospects On-Demand to your Business Facebook Page with the intent on growing the number of people that ‘Like’ your page. Once you have a targeted group of people who ‘Like’ your Facebook Business Page, you can promote specials, announcements, tips, etc. to them at any time.