It’s simple to just click play on a video isn’t it? Especially: when you compare it to actually having to read. Sad statement isn’t it… But knowing that people would rather watch video, it’s important to provide a simple, fast and easy way for your website visitors to get to know you, your product and your company. This is just one of the many benefits of using Video in your marketing and WebPages. There are a ton of different ways you can leverage and package video online.
I understand the power of video and am here to help you and your company leverage this tool in your business. There are a variety of ways that I can help you do this…
We can set up a welcome video on your home page that explains to visitors why they should choose you. We can utilize video to show visitors a product demonstration, use videos in your blogs, use testimonial videos to show social proof that it’s worth it to spend money with you, we can record webinars to educate prospects and customers on autopilot. We can even set up an online TV show demonstrating your expertise if you wanted. Bottom line, Web video is extremely powerful. It connects with your audience through visual engagement, audio stimulation and is hands down the most popular form of media on the web.
One of the ‘challenges’ we hear about with online marketing is that you’re not face to face with the website visitor or prospect. This makes business owners feel like it’s more difficult to get folks to know, like and trust you (the 3 necessary components to getting anyone to do business with you). Well, that problem is solved with Web Video. As a society, we have become addicted to media consumed through the TV and movies. Even better, we have been trained to develop relationships with people through these media channels. Your target market is not only comfortable with consuming media through video, but you can leverage this highly effective tool to build relationships and trust with both prospects and existing clients online.
Let’s talk numbers for a second; statistics prove that having a video greet your website visitors will no doubt increase the time people spend on your site. Did you know the average time spent on a “text-only” site is only about 60 seconds while visitors who land on a site with a video on it spend an average of 6 minutes on these sites? Wouldn’t you like people to have 600% increases of time spent on your site? And on top of that, people are four times more likely to respond to a video over the written word and only 10% of website visitors read text from start to finish while 65% of website visitors view videos to completion.
Remember, taking action is one piece of the success puzzle with video, the videos need to be structured in a certain way, provide calls to action at specific times, be a certain length of time, and properly leverage marketing ‘triggers’ that will get viewers to take your desired action. When you to this…
Your Web Videos will:
• Boost conversions and ROI
• Provide a 24/7 sales person for you and your business
• Allow you to connect with your target market on a whole new level
• Enhance the user experience and your brand
• Set you apart from your competition and make your company look forward thinking
• Help you capitalize on the emergence of new media
• Dramatically help convert traffic at a much higher rate than those sites without video
• Allow you to build relationship and trust with prospect and current clients
The question is whats holding you back from doing video? If you’re excited about incorporating a custom, strategic Video marketing plan to grow sales, trust and engagement with your business call me immediately for a phone consultation to learn more about how I can Help… Call (561) 420-2823
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